Case studies Case study · Email revenue

$276,878 from email in one month. 56.8% of the store's revenue.

In January 2025 this store did $487,634 in revenue. More than half of it came from email, and almost two thirds of that came from flows that run on their own, every day.

$276878email revenue in January
56.8%of total store revenue
+254%email revenue vs December
64.6%earned by automated flows
Where they started

In December, email brought in about $78K on a $217K month. That's a respectable 36%, but most stores at this size are sitting on far more. The traffic and the customers were already there. What was missing was a system that turned that list into repeat orders every day, not just on campaign days.

What we built

The Orbit System, installed.

01

Capture

Welcome series plus browse, cart and checkout recovery, so first-time visitors and almost-buyers get the right message at the right moment.

02

Return

Post-purchase and win-back flows that bring each buyer back for a second order before they forget the brand.

03

Expand

A campaign calendar built around margin-safe offers and launches, so campaigns add revenue on top of the flows instead of replacing them.

The result

January closed with $276,878.99 in email revenue: $178,753 from flows (64.6%) and $98,126 from campaigns (35.4%). Every email earned $0.78 per recipient. All of it came from email alone, before SMS was even switched on. Total store revenue was up 125% on the month before.

What this means for you

If email makes less than a third of your revenue, there is very likely money sitting in your list right now. The free audit shows you where it's leaking and how much it's worth.

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Step 1 of 3: About your store

About your store