Case studies Case study · Flow rebuild

+425% email revenue in one month. From side channel to €52,745.

This store's email made roughly €10K a month. After we rebuilt its flows, January email revenue hit €52,745, and 92% of it came from automation.

€52745email revenue in January
+425%vs the month before
92.2%earned by automated flows
€0.98revenue per recipient
Where they started

Total revenue was climbing fast, up 370% to €217,472 in January. New customers were arriving, but email wasn't keeping up: the month before, it brought in only about €10K. Every new buyer was a chance for a second order that the store wasn't taking.

What we built

The Orbit System, installed.

01

Capture

Rebuilt the welcome, browse, cart and checkout flows so new traffic turned into subscribers and buyers.

02

Return

Post-purchase and win-back flows timed to how this store's customers actually reorder.

03

Expand

A light campaign layer on top. The flows were built to carry the revenue, so the brand doesn't have to keep blasting the list.

The result

Email revenue reached €52,745.74 in January, 24.3% of the store's total. Flows earned €48,615 (92.2%) and campaigns just €4,130 (7.8%). That split matters: this revenue doesn't depend on sending more emails. It comes in every day, from customers the store already paid for.

What this means for you

If your email revenue rises and falls with your campaign calendar, your flows aren't doing their job. The free audit shows which flows are missing or underperforming, and what fixing them is worth.

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Step 1 of 3: About your store

About your store