One in four orders from a returning customer. €416K in gross sales in 30 days.
Between December 23, 2025 and January 22, 2026 this store fulfilled 6,317 orders, and 25.1% of its customers came back to buy again.
A returning customer costs nothing to acquire again. Every percentage point of repeat rate is revenue you don't have to buy with ads, which is why we judge retention by repeat rate and LTV, not open rates.
The Orbit System, installed.
Return
Post-purchase flows that set up the second order from the moment the first one ships.
Replenish
Reminders timed to when customers actually run out, so the reorder happens with you, not a competitor.
Win back
Win-back flows that reach lapsing customers before they're gone for good.
Over 30 days the store did €416.2K in gross sales (€316,606 in total sales) across 6,317 orders, with a 25.1% returning customer rate. One in four customers came back during the busiest, most ad-expensive time of the year.
If fewer than one in five of your customers come back, your ad spend is doing all the work. The free audit shows your real repeat rate and what raising it is worth.
